Price intelligence
MarketPulse
Not just watching competitor prices — knowing what to do about them.
MarketPulse collects competitor catalogues, matches products on verified attributes, and shows price history and the gaps in the market. Price changes, campaigns, new products and assortment gaps are identified. Where purchase prices and stock data are supplied, recommendations account for margin and availability. Uncertain matches and final commercial decisions are confirmed by a person.
- Built and operated by FANUM
- Every product match confirmed by a person
- Overview
- Retailers managing assortment and margin against competitor pricing.
The problem
Retailers lose margin and sales opportunities to late reactions on competitor pricing, incomplete market data and wrongly matched products. The same item listed under a different name, size or pack makes comparison difficult, and stale data leads to discounts that were never necessary and assortment decisions that were simply wrong.
Capabilities
Competitor catalogue collection
Competitor listings gathered continuously rather than checked by hand a few times a month.
Verified product matching
The same product under a different name, size or pack is matched on real attributes — and anything uncertain goes to a person rather than being assumed.
Price history and market gaps
Price movements, campaigns, newly listed products and gaps in your own assortment, tracked over time instead of as a snapshot.
Margin-aware recommendations
Supply purchase prices and stock levels, and recommendations account for what a price change actually does to margin and availability.
Data quality gating
Incomplete, stale or failed collections are excluded from financial recommendations automatically. A confident answer built on bad data is worse than no answer.
Alerts, export and one interface
Notifications on material changes, comparisons exported when you need them, and a single web interface that works on desktop and mobile.
What makes it different
Unlike a simple price-tracking tool, it brings competitor monitoring, data-quality control, human-verified product matching and reasoned recommendations into one working process. The platform can be adapted to different retail sectors using that market's own sources and product attributes.
Products
- Revenue platformLeaddrive CRMSales, marketing, service and billing in one place, with AI doing the repetitive part.
- Continuous complianceSlydellAudit evidence that collects itself, across more than 35 frameworks.
- Digital risk protectionBrandProtectionDefending your name, your logo and your customers from the people using them.
- Financial planning and analysisBudgetProWhere the budget said one thing and reality said another.
- Commerce platformMerchantNextA storefront that learns what each buyer is looking for.
- Field operationsRoute & FieldNot where your team is — what they actually did.
- Customer supportService Desk EngineEvery enquiry becomes a ticket. None of them get lost.
- LoyaltyLead Drive LoyaltyNot a discount card — a bonus economy with rules.
- Workforce timeBranch TimeNot clock-in and clock-out — the whole working day.
- Voice platformVirtual Smart Call CenterCall history, recordings and transcription on your own SIP stack.
- Customer messagingOmni ChannelEvery channel on one screen, with an AI agent working on it.
- Contract lifecycleContractsNot an archive — the entire life of the agreement.
- Retail executionLeadShelfThe distance between the planogram and the actual shelf.
- ProcurementLeadprocureFrom requisition to invoice, in one auditable process.