Discipline

CRM Services

A CRM your sales team opens because it helps them, not because they were told to.

CRM projects rarely fail on technology. They fail because the process was never redesigned, the data was never cleaned, and nobody gave the sales team a reason to change how they work. We take on the strategy, the engineering and the adoption — doing only one of the three is how organisations end up with an expensive address book.

A CRM nobody updates is not a system of record. It is a rumour with a login screen.

CRM capabilities: 10CRM capabilities
Records lost in migration — the only acceptable number: 0Records lost in migration — the only acceptable number
View of the customer, first touch to renewal: 360°View of the customer, first touch to renewal

Strategy and transformation

Deciding how you will sell before choosing what you will buy.

Digital Sales Transformation Consulting

Redesigning how you sell, before anyone mentions software.

Moving from field sales to a digital, remote or hybrid model changes territory design, quota structure, forecasting and the shape of the team — none of which a CRM licence fixes. We work with your commercial leadership to design the sales model first, then specify the technology that supports it. Tool selection becomes a consequence of strategy rather than a substitute for it.

What you get

A defined sales model with roles, coverage and stages
Technology requirements derived from process, not vendor demos
A sequenced roadmap with the commercial case attached

Customer Journey Mapping and CX Design

Finding the friction between a first click and a renewed contract.

We map every touchpoint a buyer has with you — marketing, sales, onboarding, support, renewal — and identify where people drop out, wait too long, or have to repeat themselves to a second department. The output is a designed journey with owners and measurements attached, which doubles as the specification the CRM build works from.

What you get

An end-to-end journey map with friction points identified
A designed target state, with an owner for each stage
A measurement plan, so improvement is provable rather than felt

Engineering and implementation

The build: platform, data, integrations and the rules that run on top of them.

CRM Implementation and Migration

Standing up the new platform and moving years of history into it, safely.

Environment design, configuration, and migration out of whatever you are leaving — including the systems whose export format nobody ever documented. We run migrations in staged, reversible passes with reconciliation at each step, so the business keeps operating and you can prove nothing was lost.

What you get

A configured platform matching the process you designed
Staged, reconciled migration with rollback at every step
No interruption to live commercial operations

Custom Integration and API Development

Connecting the CRM to the systems holding the rest of the truth.

A CRM that cannot see billing, inventory or support tickets gives your sales team half a picture. We build the integrations to ERP, billing platforms, inventory management and ITSM tooling so account teams see real balances, real stock and real open issues — and so finance is not reconciling two systems by hand at month end.

What you get

CRM connected to ERP, billing, inventory and service tooling
One customer record, consistent across every system
Finance and sales working from the same numbers

Sales Automation and Workflow Engineering

Lead routing, quoting and approvals running on rules instead of memory.

The operational logic inside a CRM is where most of the value sits, and where most implementations stop short. We build automated lead routing, configure-price-quote engines that produce correct pricing under complex rules, and approval workflows that escalate properly — so deals move at the speed of the business rather than the speed of somebody's inbox.

What you get

Automated lead assignment by territory, segment or score
CPQ producing accurate, approved quotes without spreadsheets
Approval chains with escalation and full audit history

Data and intelligence

Making the numbers inside the system worth trusting.

Data Cleansing and Master Data Management

Deduplicated, standardised, enriched records — the unglamorous work that makes everything else work.

Sales teams stop trusting a CRM the first time they call a contact who left two years ago. We deduplicate, standardise formatting, correct and enrich records against third-party sources, then put governance in place — validation rules, ownership and a defined master for each entity — so quality does not decay again the month after the project ends.

What you get

Deduplicated, standardised and enriched customer records
A defined master source for each data entity
Validation rules that stop bad data at the point of entry

Advanced Analytics and BI Development

Dashboards and forecasts built on CRM data you can trust.

We build the reporting layer on top of the CRM: pipeline and conversion dashboards, cohort and territory analysis, and predictive forecasting — in Power BI, Tableau or the platform's native tooling. Definitions are agreed and documented first, so nobody spends the monthly review arguing about what counts as a qualified opportunity.

What you get

Executive and operational dashboards with agreed definitions
Predictive pipeline and revenue forecasting
Self-service reporting that does not require an analyst

Operations and enablement

The part that decides whether any of the rest gets used.

Change Management and User Adoption Training

The human half of the rollout, which is the half that usually fails.

A perfectly configured CRM that the sales team works around is a failed project. We train by role rather than by feature, rewrite playbooks and call scripts so the new process is the documented one, identify and support the people others follow, and stay through the weeks after go-live when old habits reassert themselves.

What you get

Role-based training delivered in Azerbaijani and English
Rewritten playbooks that reflect the new process
Adoption tracked and reported after go-live, not assumed

Marketing Automation Setup

Feeding the sales team leads that are worth calling.

We configure the inbound engine that sits in front of the CRM: email cadences, lead scoring calibrated to how your buyers actually behave, form and webinar capture, and the handoff rules that decide when marketing passes a lead to sales. Attribution is wired in from the start, so you can see which activity produced revenue.

What you get

Automated nurture cadences by segment and behaviour
Lead scoring calibrated against real conversion patterns
Closed-loop attribution from campaign through to closed deal

Managed CRM Administration

SalesOps as a service, so your people can sell instead of administrate.

Day-to-day CRM ownership — user provisioning, role and permission changes, security patching, release testing, report building and the steady stream of small requests — handled by us against a defined service level. It costs less than a full-time administrator, and it does not leave when that administrator does.

What you get

User, role and permission management on request
Platform releases tested before they reach your users
A named administrator with defined response times

Related disciplines

Tell us what is keeping you up.

An audit deadline, an integration that keeps breaking, a CRM nobody uses, or a suspicion that something is already wrong. Start with the problem — we will tell you honestly whether it is one we should take on.